01 / THE NUCLEUS
Product marketing
Turn technical capability into a proposition your buyer understands.
- Market maps & buyer priorities
- ICPs & personas
- Positioning & messaging
- Launch strategy & workshops
Your digital asset
GTM partner.
From zero
to scale.
I help digital asset security and infrastructure companies sell into institutional markets. Hands-on from zero to one. Advisory as you scale.
Explore the practice01 / THE PRACTICE
A strong product needs
a clear commercial story.
Make the value obvious.
Make the choice easier.
You might be preparing to launch, struggling to explain a technical product, or generating activity without enough qualified demand. That’s where I come in.
I work with founders to define the buyer, the problem worth solving and the reason to choose your product. Then I turn that positioning into the assets, campaigns and systems your team can execute.
FROM POSITIONING TO PIPELINE
Four pillars. One GTM machine.
02 / THE BUILD
Marketing & design
Build the assets and team that bring your positioning to life.
- Content, websites & sales collateral
- Brand identity & campaign creative
- Sales decks & product content
- Early marketing & commercial hires
03 / FINE-TUNE THE MACHINE
GTM engineering
Give your team the workflows to reach the right accounts and act on useful signals.
- Research & account enrichment
- Buying signals & outbound workflows
- CRM automation & reporting
- AI-assisted research & execution
04 / IGNITION
Go to market
Put the strategy, assets and systems into action to generate qualified demand.
- Product launches & coordinated campaigns
- Targeted outbound & account activation
- Field marketing & events
- Performance reviews & campaign iteration
A qualified top of funnel
Relevant accounts, the right decision-makers and a clear reason to engage.
Better conversion through the funnel
Sharper qualification, messaging and sales enablement to help your team turn more of the right opportunities into customers.
A repeatable pipeline motion
Campaigns, signals and workflows your team can run, measure and improve.
02 / WORKING TOGETHER
The right involvement.
At the right stage.
Build & execute.
For founders and early teams that need someone hands-on. I design the strategy, create the assets and workflows, and work alongside your team to bring the product to market.
Advise & scale.
For teams with people in place to execute. I help sharpen positioning, prioritise opportunities, review performance and decide what comes next.
03 / SELECTED WORKSERIES B · BLOCKCHAIN SECURITY
$9M+
Qualified pipeline.
Building a commercial
engine that delivers.
I led pipeline generation across business development representatives, field marketing, events and outbound campaigns at a Series B digital assets security company.
I also built a real-time campaign motion that turned market events into targeted outreach within 12 hours. One displacement opportunity moved from first meeting to signed contract in three weeks.
~35%of company qualified pipeline
~30%of new ARR sourced by these channels
~150%growth in pipeline creation per quarter
Figures supplied cover a 12-month reporting period. Approximate shares. Client identity withheld.
04 / A POINT OF VIEW
“AI enhances intuition.
It doesn’t fabricate it.”
I’m Tom G. I combine market knowledge, commercial intuition and data to decide where to focus. AI helps me research, build and execute those decisions at greater scale. The judgement behind the work still matters.
Security and infrastructure are my core specialisms. I also advise B2B teams across payments, stablecoins, tokenisation and exchanges.
I bring over a decade of relationships across digital assets. I can connect teams with the right founders, partners, products and decision-makers to help them sell into institutional and corporate markets.
Tom GFOUNDER, CYPHERSCALE
05 / THE NEXT MOVEStart with
Start with
a conversation.
Tell me what you’re building and where you need help.
01
Introductory conversation
The product, the team and what’s holding you back.
02
A tailored proposal
A focused scope shaped around your priorities.
03
A paid workshop
An agreed target market, positioning hypothesis, key GTM gaps and a prioritised 90-day plan.